A wine welcome to national dignitaries for trade visit

National wine industry leaders had the opportunity to sip Tasmania’s top whites, reds and bubbles as part of a trade visit.

Held at Saint John Craft Beer in Launceston, the National Wine Trade Visit was part of the Tasmanian government’s 2024 election commitment to support Wine Tasmania’s market development program.

“Tasmania’s wine industry continues to punch well above its scale, both in quality and value,” Trade Minister Guy Barnett said.

“The 2025 vintage saw production reach about 20 million bottles – a nearly 40 per cent increase on the 2024 vintage.

“That growth is a testament to the passion and innovation of our producers.

“The Tasmanian Government is helping drive this success by making targeted investments to help the industry access new high-value markets.”

Almost 20 per cent of all wine sold in Tasmania is locally produced.

“With production forecast to quadruple by 2040, now is the time to position Tasmania as a global cool-climate wine leader,” Mr Barnett said.

“Currently, international sales account for about 5 per cent of Tasmanian wine – with a clear goal to grow that to 10-15 per cent by 2040.

“This week’s National Wine Trade Visit is a key step in that journey."