Putting Tasmanians in Control of Their Energy Future

[SPONSORED CONTENT]

Tasmania’s energy landscape is changing, and with it comes a unique opportunity for all of us to take greater control of how we use, manage, and benefit from energy. At Aurora Energy, we’re proud to launch ‘Generation You’, our free, easy-to-use content hub designed to help Tasmanians understand and engage with energy in a way that’s simple, practical, and empowering.

Generation You is about making energy education accessible to everyone. Whether you’re just starting to think about your energy use or already exploring technologies like solar, home batteries, smart appliances or electric vehicles, this hub is built for you. It’s designed to answer questions, simplify complex topics, and help you make informed decisions about your energy future.

We’ve created six relatable characters—The Manager, The Storer, The Chargers, The Generator, The Smarter, and The Saver—to help explain key concepts and make the information easier to understand. These characters represent different ways that Tasmanians can interact with energy, from storing and saving it, to generating and managing it.

What is great about Generation You is that is helps to demystify these new technologies that can sometimes appear complex or out of reach for everyday Tasmanians. You may be thinking about getting solar panels and want to understand how to check your installer is accredited, you may be thinking about getting an electric vehicle, or you may be wondering how smart appliances work. At Generation You, we explain the common and complex questions, so you’re informed about your energy, choices available and how to get the most out of it.

Importantly, Generation You also highlights some of the financial support mechanisms available to eligible customers, like grants, subsidies, and low-interest loans, which help to reduce upfront costs and make it easier for everyday Tasmanians to adopt these new innovations.

Generation You is more than a website – it’s a step towards a more informed, empowered, and sustainable Tasmania. It reflects Aurora Energy’s role in the broader Australian energy transition and our commitment to putting Tasmanian customers at the centre of everything we do.

We’re committed to ensuring that no one is left behind in this energy transition. Our Tasmanian-based call centre, aurora+ app, and programs like Your Energy Support and the Power People Project continue to support and educate our Tasmanian community. We are proudly owned by the people of Tasmania and supporting our customers to be energy literate is core to what we do.  

Together, we’re building a future where every Tasmanian has the power to make a difference. I encourage all Tasmanians to visit auroraenergy.com.au/genyou and explore how Generation You can help you take control of your energy journey.